Bloggers, Affiliate Marketers and Internet Marketers, Here's Why You Need To Know...

The Secrets Of A 10% Conversion Rate

   Special Report by Paul Hancox  

Did you know...

(a) that many of the top Internet companies, such as Amazon.com and Tickets.com regularly achieve conversion rates (i.e. the percentage of site visitors who make a purchase) of about 10% or higher?...

(b) that even 10% is low for direct sales companies, who often achieve appointment to sales conversion rates of 20% to 40%?...

(c) that many smaller web based businesses, affiliate marketers and bloggers are still struggling to achieve conversion rates of just 1% or 2% for their web sites? - which begs the question...



How do the "big players" achieve
such high conversion rates?


The answer is of vital importance to all bloggers, affiliate marketers, Internet marketers... and, quite frankly, to anyone who is thinking of making money on the Internet...

... because if you could discover their "secrets", you could replicate their success and make more money blogging, earn more affiliate commissions, and generate more sales - so I'm sure you'd love to know their secrets, wouldn't you?...

In a nutshell, here's how they do it:

The answer is, they know how to sell.

They understand that selling is a process, and they understand the psychology of selling better than most.

In a moment I'll explain precisely what I mean, and I'll show you how I achieved 20% to 40% conversion rates myself after discovering their secrets... but just before I do, you may be asking yourself...



"Why does a high conversion rate matter anyway?"

Let me give you an example of why your conversion rate can make a massive difference to how much profit you make, or how much affiliate commission you earn...

Please pay close attention here, because I'm going to show you something truly remarkable...

Let's say you're selling a $50 product, and it costs you $40 to get 100 visitors to your site...

Let's also say you have an "average" site that converts 1% of your visitors into customers. (So every time you send 100 visitors to your site, you make 1 sale)...

For every 100 site visitors, you sell 1 product at $50 each, which is $50 of revenue - but it costs you $40 just to get those visitors, so the thing that really matters to you, your profit, is just $10.

Are you with me so far? Good. Now, watch this...

Let's say you could "magically" increase your conversion rate to 2%. Would your profits double in this example? No, it would do much better than that!...

For every 100 visitors, you now sell 2 products at $50 each, which is $100 of revenue. It still costs you $40 to get that traffic, so your profit is now $60.

In other words, your conversion rate has doubled (from 1% to 2%) but your actual profit has increased sixfold, from $10 to $60!

In fact, take a look at the chart below, to see how, in this example, profits can potentially grow much more quickly than the conversion rate:

For every 100 unique visitors:
Conversion Rate 1%   2%   3%   5%   10%  
Sales 1 2 3 5 10
Product Price $50 $50 $50 $50 $50
Sales Revenue $50 $100 $150 $250 $500
Cost of Traffic $40 $40 $40 $40 $40
Profit $10 $60 $110 $210 $460

Now, these figures are for example purposes only, but the point is, all other things being equal, just increasing the conversion rate from 1% to 3% has increased profits by 1,000% (from $10 to $110)... so going from 1% to 10% raises profits by a staggering 4,500% (from $10 to $460!) for every 100 visitors...

In other words, even a small increase in your conversion rate can have a much bigger impact on your profits - so just think what a big increase could do!

So then, how can you increase your conversion rate? I've learned many techniques for doing this over the years, but let me share with you what has had the biggest impact on my sales and marketing so far, and how this can have a massive impact on your sales and conversion rate...


My experience as a direct salesperson was a real eye-opener...

I first started making money on the Internet back in 1998, and I've tested a huge number of selling methods and techniques online.

However, as a challenge to myself, I wanted to see if I could transfer some of my online skills to the real world, and try my hand at face-to-face selling. So I decided to work for a direct sales company, to see if I could teach those "salespeople" a thing or two.

In fact, the opposite happened - what I learned just from their week-long training course absolutely blew me away.

The company had a stunning grasp of the psychology of selling. They had a 15 step sales process, and they claimed that, if the sales rep followed all of these steps, they would convert, on average, about 40% of their appointments into sales!

As a marketer, I was in awe of their techniques, but was skeptical about the 40% conversion claim. Still, I was determined to give it a try...

So I went out on my first appointment, blundering through the presentation. I was so nervous I don't even remember much about it, except for one thing...


No sale.

Then on to my next appointment, following the same 15 Steps process I had been taught...

No sale.

After about 15 appointments and not one sale, I was beginning to wonder if their method was as effective as they claimed - 40%, they said? I couldn't even get 10%.

... and then, it happened...

One chilly evening, I went out to a nice couple who had just recently bought their home, and were looking to make a few improvements.

I went through the presentation as I was taught. As I pulled out the sample product to show them, I could see their eyes light up, and as I held it up in front of their old installation I could tell they were already imagining how it would look in their home.

I showed them how the product worked, explained the unique features and what each one meant to them, and I could feel their excitement start to build.

I outlined how we could make it affordable for them, and then I used our powerful promotion to create the kind of compelling urgency that just made people want to buy today.

After pricing up, there was a problem - it was quite a bit more than they could afford. So I looked at a couple of things we could possibly do to get it within their budgest - and then I asked them the crucial question...

"If I could get what you want, at a figure that's within your budget... could I have your business?"

I could tell by the way they looked at each other - they really wanted this. They'd already shopped around a bit, but nobody else had really been able to help them to actually get excited about a purchase of this size. They gave each other the secret signal that only couples have between themselves, and agreed.

I explained the situation to the office on the phone, and asked what they could do for my potential customers. While sympathetic, they were reluctant to make a better offer - hadn't we already given them quite a substantial discount? On the other hand, they asked, what could the couple do for us if we were able to get anywhere close to their budget?

Could they help us out with some extra advertising, and fill a particular fitting slot that we needed filling? The couple said they could do that.

The office hung up on me. My potential customers and I sweated for 10 minutes, waiting to see if they could get their installation at the price they could afford.

Finally, the phone rang. The office told me to explain that they had themselves been in contact with their marketing director on this one, but..

... if the customers were willing to place an order with us now, have it installed on a certain date, and help us with advertising, we were prepared to do it for such-and-such a figure - which was just $5 or so over their budget.

"On that basis,"
I asked, "could we have your business?"

That evening I made my first sale.

The next day the manager called me in to the office to congratulate me and to work out my commission. I'd earned something like $600 from that sale...

... but the thing I most remembered was not the money (although that was important!), but that I'd helped them to really feel excited about their new product, and to genuinely look forward to having it installed - and I understood for the first time exactly how following the company's 15 steps had led to that sale.

(And I also went back a month or so after it had been installed, just to make sure they were still happy. And six months or so later they bought another product from me, because they were so delighted with the first!)

After that initial sale, it got easier - because I gradually appreciated how and why each step in the selling process was absolutely essential - and within a few short months I was converting at around... 40%!

So it was true, after all - the skepticism I initially felt had vanished.

And so, this got me thinking...

How could I get 20% to 40% conversion rates, when so many
Internet marketers are struggling to get 1% or 2%?...


Of course, the medium is different. There are things you can do in front of a customer you can't do on the Internet...

... but I knew that was only half the story. The truth of the matter is, as sales reps we were trained (or rather "drilled") to understand both the process and psychology of selling.

And despite many years of selling on the Internet, the things I learned from my time in direct sales had a huge impact on my online sales, because I then had a much better grasp of what was needed to make a sale...

... and I learned things that even the so-called online marketing "gurus"  were barely discussing, if at all.

(If someone else had been charging $197 for this information at the time, I'd have snapped it up - I've spent so much more than that on a "higher" education, which I'll probably never use!)

At times online marketers use techniques that appear to be similar, but after my time in direct sales I realized they were just pale imitations - no wonder so many people are struggling with conversion rates of 1% or 2%!

So that's why I decided to sit down and write a report (entitled "The Secrets Of A 10% Conversion Rate"), which would combine both my unique experience in direct sales (and how you can utilize their techniques to powerful effect online)... and my 10 years experience marketing and testing all kinds of different things on the Internet. (Where else could you get that experience all in one place?)

However, before I share these things with you, you may still be wondering (based on the title of my report)...

"Is a 10% conversion rate really possible online?"

As I'll show you, truly astounding conversion rates for marketers and affiliates can easily be possible, but only when you understand all the components that can affect it. It's like a car - if one major part fails, the whole car either breaks down or runs less efficiently...

And that's exactly what may be happening if your conversion rate is low - your “car” may be juddering, spluttering and stalling because of some weak components...

So in this report, I'll show you...

  • How direct salespeople achieve 20% to 40% conversion rates, and how you can apply their techniques online...

    The techniques that enabled me to achieve conversion rates of 20% or more include...

    - Selling in steps, which helped a sales rep to progress logically towards a sale, and understanding states to recognize that potential customers go through a variety of emotional states (from skepticism to desire and beyond)...

    - Closing doors to leave the customer knowing that doing business with you is absolutely the best decision they could make...

    - Price conditioning, an immensely powerful technique that is usually only discussed at high powered (and high priced) sales seminars. (I saw one site recently offering to teach this technique as part of a larger 7 day property sales seminar, for $4,995. Sales people do not want the general public knowing about this technique!)...

    - Price justification. This one also blew me away. You'll be amazed how many sites are damaging their credibility by using a poor imitation of this technique badly...

    - Creating genuine urgency. Many sites use phrases like, "Hurry, I might put the price up at any time" - or they say they'll raise their prices by midnight, and never do - losing all credibility in the process. This is not genuine urgency. Instead, I'll show you how to create the kind of urgency you feel when you know you absolutely must buy something today. (Can you remember the last time you had that feeling? You know what I mean by genuine urgency now, yes?)

  • Why your sales letter is only the third most important factor in determining your conversion rate...

    ... not the first, as many copywriters will tell you. (Of course they will - they write copy for a living!)

    If you get those other two factors right, they can easily trump the poorest sales letter. (So when you combine them with what I share with you about copywriting in Chapter 7, your sales machine will be on fire!)...

  • My controversial “flow testing” technique to test and maximize your sales even with just 10 visitors a day...

    It's controversial, because it flies in the face of a major copywriting “rule” - yet it works for me, gets me more sales, and enables me to learn all kinds of things about my sales material, such as weak spots and “bottlenecks” where I might be choking sales, that would have taken me an absolute age to discover had I been following conventional “wisdom” and normal testing techniques...

  • Two word of mouth “secrets” that can make the difference between 1% and 10% conversion rates...

    Since I had been marketing online since 1998, I thought I knew everything about “word of mouth” (it's people talking to other people about your product, right?)... but when I recently discovered these two “secrets”, I was actually stunned - why had hardly anyone else realized these two powerful points about word of mouth?

    So in this report I'll show you not only what those two “secrets” are, but also how companies like Amazon (who in January 2008 converted at 9.6%) are using them to devastating effect, and how you can apply these “secrets” to boost your conversion rates...
And what's more...

... here's just a few of the other things you'll discover in “The Secrets Of A 10% Conversion Rate”:

- How to develop a product that is virtually guaranteed to sell...

- How to pick winning affiliate products, how to gain the advantage over other affiliates, and how to split test as an affiliate...

- The most important element on your site to test, according to the late veteran copywriter Gary Halbert...

- Powerful blog "pre-selling" techniques and how to get people "hooked" to your blog...

... and much more. So then...

"Who should read this report?"

Anyone who is making money - or wants to make money - on the Internet should read this report:

(a) It's for the blogger who wishes to make more money from their blog, and who wants to fully realize how blogging can be a major component in the bigger picture.

(b) It's for the affiliate marketer who wishes to understand how they can be in more control of their affiliate earnings than they ever imagined – and perhaps even create a product of their own.

(c) And it's for the person who is selling their own product or service, or is thinking of doing so, to help them see that literally every aspect of their business, from the product itself, to their own attitude, and their existing customer base, has a positive or negative impact on their conversion rates and profits.

However, you might still be thinking...

"Why do I need to read this report?"

I'll admit, some of the techniques in this report are revealed at high priced sales seminars. So if you'd rather spend $4,995 to attend one, that's fine - although they will probably focus more on how to use their techniques in direct (face to face) sales.

Or you could just buy this report, save yourself over $4,700, learn the same techniques, and also discover how to apply them on the Internet - it's up to you.

Plus, a lot of the things I'll share with you in this report are not yet widely known, even in the "Internet marketing" community.

That's because many people attempt certain "techniques", without actually having a full grasp of how and why they work - and so they become ineffective, or actually have the opposite effect - resulting in lower conversion rates.

However, when working for that direct sales company I was literally "drilled" into understanding the entire sales process. Everything we did as sales reps had a purpose behind it, and we were trained to understand it all, so that we could be as effective as possible. (Let's face it, the company wanted lots of sales, so it needed the most effective sales reps - just like you and I want lots of sales, don't we?)

So not only will I share with you the most powerful sales techniques and how to apply them online, but I'll also show you how and why they work, so you can use them to maximize your sales and conversion rates.


Warning: Don't read this report if...

I'll probably lose a few sales by telling you this, but I'd rather be honest with you than give you the wrong impression...

This report is not for everyone.

Do not read this report if you're looking for a "magic button" that, when pressed, will generate you instant sales, profits and riches "in your sleep".

I know lots of people are looking for such a "magic button", but these people usually end up buying  products with extraordinary claims that almost inevitably turn out to be full of hot air.

So let me be blunt - neither myself nor this report can guarantee you specific results, sales or income. When you apply the techniques I'm about to share with you, your results will naturally vary.

On the other hand, this report is a blueprint to show you all the main elements and techniques that go into creating a truly spectular conversion rate, and it gives you several examples of how you could apply them online.

So if you're looking to buy yet another "magic button" that promises to make you rich without you even lifting a finger, then you're out of luck here...

... but if you want someone to give you an honest, straightfoward "How To" guide to creating a truly powerful sales process, then this report is definitely for you.


Start reading right now...

You now have a choice of two options:-

(a) You can either click away, because you'd rather continue learning through trial and error, perhaps spending thousands of dollars in the process. That is, of course, up to you, and I wish you well in your journey. (It took me 10 years selling both online and offline to discover all of the things I share with you right now in my report.)

(b) Or you can buy the report here and now for about the price of a meal for four at a nice restaurant, and benefit from my 10 years experience of marketing and selling online, several years direct sales experience being literally "drilled" on the selling process and the psychology of selling, and 120 pages of material that you'll be able to use and apply both right now, and for years to come.

CLICK HERE TO DOWNLOAD THE FULL VERSION


My personal guarantee to you...

I'm absolutely confident that, when you download and read my report, you'll be thoroughly delighted that you made the decision to buy it.

That's why I'm happy to offer you my personal guarantee that if, after reading "The Secrets Of A 10% Conversion Rate", you don't feel you've been given information that will massively help your internet marketing to become much more profitable, both now and for years to come, then simply ask me for a refund, and I will grant it - up to 90 days from the time of purchase.

So you have absolutely nothing to lose - your purchase is completely risk free - and a whole lot of eye-opening (and in some cases, shocking) stuff to gain.

CLICK HERE TO DOWNLOAD THE FULL VERSION


Read what others are saying...

"... a MUST HAVE ebook..."

Paul,

As you know, I'm a testing and tracking fanatic and I have amassed a great deal of conversion data based on years of experimenting and testing.

I must admit that I firmly believed that I knew just about every conversion tool and technique known to man. However, I found your new ebook incredibly thought provoking and stimulating.

This is a MUST HAVE ebook for anyone who wants to achieve the optimum return on their advertising and promotion investment. From the novice affiliate marketer through to the highly experienced merchant, there is valuable advice in this ebook.

You have provided an excellent resource that I'm sure will become a classic reference. Great job!

John Taylor PhD
http://AdTrackPro.com


"...one of the best books on Internet Marketing I've ever read."

"I opened up this ebook fully expecting something sort of ho-hum that I might be able to use to increase conversions in my business.

Instead, I found what cannot be described as anything other than a complete education on selling products online (as either a product owner or affiliate).

This isn't just about selling online, however, it is about selling the right way the first time. It's so easy to make mistakes that cost sales, but Paul's information will bullet proof your business. I fully believe that I will get a 10% conversion rate after having read this.

This book now has a proud spot as one of the best books on Internet Marketing I've ever read. I 100% believe that.

This is one that is getting printed and dog eared because I'm absolutely going to put it to good use.

Thanks Paul!"

Jenn Dize
http://www.jenndize.com


"When it comes to website conversion, Paul is the real deal. I read everything he writes the moment he publishes it. Buying anything Paul puts out is a no-brainer, just do it."

Ricky Breslin
http://www.RickyBreslin.com


Review of Paul Hancox's The Secrets of a 10% Conversion Rate

This practical and effective guide will really open your eyes to new possibilities for your business. Why just aim for the standard 1% or 2% when your business has the potential for so much more?

I'd also like to address Paul's modesty in calling this a "report". Calling "The Secrets of a 10% Conversion Rate" a "report" seems like calling "War and Peace" a short story. To use the cliché "overdeliver" would be to undermine how comprehensive Paul Hancox's new guide, "The Secrets of a 10% Conversion Rate" really is.

I really like how Paul shows you the "big picture" by covering the many things which have an affect on your conversion rate. "The Secrets of a 10% Conversion Rate" has broadened my view of what was necessary for me to get better conversions.

Paul thinks outside the typical "conversion rate improvement" box. He gets you to realize that there are more things that influence your conversions than the things marketer's typically focus on such as the headline, subheadline, etc. After all you can tweak and improve a racecar engine a million times and make it a 2,000 HP monstrosity, but how many races do you think you'll win if you forget to put wheels on it? I other words it's possible to tweak the heck out of one or two factors and totally ignore other factors which could skyrocket your conversion rate.

In "The Secrets of a 10% Conversion Rate", Paul guides you step-by-careful-step through the factors that influence your conversions and carefully explains why and how to improve them.

Tony Spann


CLICK HERE TO DOWNLOAD THE FULL VERSION


Note 1: As I said, I cannot guarantee you'll get a 10% conversion rate (or 20%-40% like I achieved), but I can give you a blueprint for how to potentially achieve much higher conversion rates than you would without applying the knowledge from this report.

Note 2: Remember... $197 + $4,798 = $4,995. Let me know how you decide to spend the $4,798.



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